Chaiwala Pictures is a boutique film production house that believes in telling Indian stories the Indian way.
Who knew that what we used to call cartoon characters and thought they really existed, were being created using sketches and paintings?
And who knew a computer could do the same for us? And it would happen in our own (production) house?
May be, the Superman, He-man, Popeye, Donald Duck, Pluto & Tweety never left our homes.
They were just hiding in the computers waiting for us to tell their stories again.
Amiigo
Campaign Breakdown – Amiigo Explainer Video The Amiigo explainer video was crafted to introduce a credit-lending app—one that didn’t even exist yet visually or technically. Built for the founding team, the video was meant to explain the concept to potential investors, serving as both a pitch tool and a vision document. The challenge was substantial: no existing app graphics, no color palette, no creative assets. The goal was to build a visual world from scratch that felt like a real app interface, communicating the core concept of lending between two individuals who might not know each other personally but trust each other’s healthy credit data—like friends who help each other out in a pinch. We focused on simple, two-dimensional characters that expressed everything through subtle movements and relatable moments—scenarios like month-end crunches, surprise occasions, and those everyday money shortages everyone understands. The script and the voiceover struck a friendly, human note—making the app feel like a natural extension of those real-life situations. The result was a clear, engaging film that not only explained what Amiigo was but also why it needed to exist.
Sankalp Forum
Campaign Breakdown – Sankalp Forum Explainer Video This explainer video for Sankalp Forum was created to demystify the forum’s complex process—how it nurtures social entrepreneurs by connecting them with resources, mentorship, and training. Made to be a timeless communication tool, the film steered clear of event-specific footage, focusing instead on the forum’s core mission and enduring impact. The challenge was to simplify dense information in a way that could hook social entrepreneurs—helping them understand how Sankalp could transform dreams into viable ventures. The animation style itself had to feel fresh and intuitive, carrying a sense of movement and clarity that echoed the Sankalp journey. We used a unique animation style: continuous stick-figure motion that mirrored the Sankalp journey from dreams to reality. This fluid, hand-drawn approach became a metaphor for how Sankalp supports founders—translating dreams into vision, vision into mission, mission into skills, skills into resources, and resources into reality. A warm yet authoritative voiceover and an uplifting music track gave the film energy and hope, making it a communication piece that Sankalp could proudly share for years to come.
Hindware Smart Basin
Campaign Breakdown – Hindware Smart Basin 3D Animation Promo Video This 3D animation promo video for Hindware’s Smart Basin was crafted to showcase the futuristic features of the newly launched product. The goal was to bring the basin to life—highlighting its smart auto functions and setting it apart as an innovation leader in the bathroom space. The challenges were steep: an extremely short deadline and only the 3D model of the basin available. With no live-action footage or real product shots to work with, we needed to create a hyper-realistic 3D animation that could seamlessly blend product education and visual excitement. We developed a dynamic, realistic animation that showed a user washing their hands while the basin handled everything else—like auto cleaning and self-maintenance. The voiceover was sales-driven, upbeat, and full of energy, perfectly echoing the spirit of this product launch. With a lively, inspiring music track, the film didn’t just meet the brand’s tight timeline—it also captured the sense of pride and excitement around introducing a groundbreaking new product to the market.
HDFC
Campaign Breakdown – HDFC Brand Film Directed by Prasad and developed in-house, this brand film was designed to connect with HDFC Bank’s loyal customer base—showing how the brand’s presence extends into the everyday moments of modern life. It was a celebration of trust, technology, and the small touches that make banking feel seamless. The challenge was to highlight HDFC’s digital portfolio without getting caught up in technical jargon. It wasn’t about features or numbers—it was about how these digital tools quietly empower people, making life easier and smoother. The brand’s goal was to move beyond mere product showcases and instead capture the invisible ways HDFC enhances its customers’ lives. The solution was a fresh visual treatment: a live character moving through a virtual world. This creative approach drew a parallel between the real and digital worlds—showing how HDFC fits effortlessly into both. By focusing on the customer’s passive experience, the film became less tactical and more brand-centric—a modern, engaging way to spotlight HDFC as a partner in everyday life.
ezone
Ezone - Blind Fold Sale - Digital Promo
Ezone - Birthday sale - Promo
Intex
Philips
Campaign Breakdown – Ezone Electronics Sales Promo Campaigns These 2D animation promo explainers were crafted for Ezone’s major sales properties—Blindfold Sale, Birthday Sale, and more—bringing a sense of excitement and trust to the world of electronics retail. With no live-action footage, the challenge was to create fully CG-driven films that captured the brand’s vibrant energy. The task was to generate hype and credibility using only motion graphics. Each promo was tailored to the unique nature of the sale, combining powerful voiceovers and dynamic music to turn these events into full-blown experiences. The absence of real footage was no setback—it allowed us to lean into the power of animation and brand colors. The result was a series of engaging, budget-friendly promos that turned every Ezone sale into something to look forward to. The films didn’t just promote discounts—they turned electronics buying into an immersive experience, matching Ezone’s ethos of making shopping easy, accessible, and exciting.
EBW
Campaign Breakdown – EBW – India’s First Automatic Motorcycle Wash This promo and demonstration video for EBW was created to introduce the first-of-its-kind automatic motorcycle wash system in India—showcasing power efficiency, corrosion resistance, express maintenance, and thorough system check-ups with health ratings. It wasn’t just about showing the machine—it was about capturing the entire spirit of the EBW experience. The challenge was to combine real-life motion footage with slick computer graphics to convey the brand’s cutting-edge technology and modern ethos. It wasn’t enough to just film the process—we needed to show it in a way that made the viewer feel the excitement of a new category launch, while staying true to the ruggedness and trustworthiness associated with motorcycles in India. Our approach was to capture the energy of EBW through dynamic, fast-cut editing and carefully integrated CG overlays. We demonstrated the step-by-step maintenance of a Royal Enfield—highlighting how the EBW system seamlessly fits into a rider’s life. The result was a film that didn’t just inform, but also inspired—laying the foundation for EBW’s brand voice and positioning it as a truly innovative player in the market.
Payed App
Campaign Breakdown – Payed App Explainer Video The debut explainer video for Payed App, a game-changing online shopping platform that offers 100% cashback in the form of Payed currency, was designed to do more than just explain features—it introduced the brand’s ethos of guilt-free shopping and massive savings to the world. The challenge was to create an engaging, clear step-by-step demonstration of how the app works—without live-action footage and with a tight budget. The aim was to make the process accessible, intuitive, and compelling for first-time users, while also establishing the app’s brand identity. Our approach was to lean into simple, two-dimensional motion graphics—animated characters that felt personal and relatable, using the app in real-world scenarios. We meticulously built the app’s interface within the video, turning each feature reveal into a moment of delight. The cherry on top? A slick logo animation that elevated the piece from a functional demo to an engaging mini brand film, setting the tone for Payed’s unique promise in the shopping landscape.