Campaign Breakdown – Hypercity WAFS Training & Development Videos The Hypercity Warm and Friendly Service (WAFS) project was crafted to train floor associates in India’s earliest hypermarket retail environment—where even a simple grocery run could feel like an international shopping experience. The aim was to breathe life into dense operational manuals, transforming them into engaging, evergreen videos that would remain relevant and inspiring for years. The challenge was immense: how to make training engaging and approachable, especially for young recruits who were just stepping into the world of retail. Traditional classroom-style videos or dry lecture formats wouldn’t resonate—the brand needed something fresh, relatable, and truly exciting. The content had to cover every aspect of soft skills, communication, customer handling, upselling, and the brand’s larger purpose—all without feeling like another dull training session. Our solution was to embrace observational learning. We turned every line of the manual into a relatable floor scenario—writing scripts like mini-films, using real Hypercity associates as on-screen talent. These non-actors were trained in workshops to confidently deliver lines and connect with viewers. Shot in just two days, the resulting videos became award-winning training resources—recognized by TRRAIN as the best in the retail sector. Beyond just education, these films became a catalyst for culture-building and motivation—empowering every associate to see themselves as part of Hypercity’s world-class retail journey.