Chaiwala Pictures is a boutique film production house that believes in telling Indian stories the Indian way.
Chaiwala Pictures is a video-first content agency.
Born in the digital dawn — when YouTube was just a baby, Orkut was gasping for breath, and Facebook was the new kid on the block.
​​
Our roots are advertising-friendly, with a belief that every piece of communication starts with a powerful idea. But here’s the thing: with our video-first DNA, we see ideas like scientists see viruses under a microscope — we poke, prod, and dissect them until they’re ready to light up the screen.
​
In today’s AI-powered world, turning data into insights and insights into ideas is easy. But what happens to that idea after? How it’s visualized, turned into a script, then a screenplay, and then a reality. How it compels everyone in the room to lean in, to imagine more than they ever did. How it actually moves the audience. That’s where Chaiwala Pictures shines.
​
Not data.
Not statistics.
Not numbers.
Because that’s marketing.
​
Ideation & Output.
That’s real advertising.
That’s real Chaiwala.
What We Do
We Create..From Scratch
We Write
You could be a modern brand or a classic one. But if you look back at every campaign you’ve handled or even just witnessed, you’ll see one thing—if it worked, it’s because it was written well.
And vice versa.
Because somewhere, someone took the time and effort to get the whole thing right on paper first.
That’s what Chaiwala Pictures is all about—exactly that. The time and effort it takes to craft a good script.
Talent is the entry ticket. The real work is in the hours.
We Shoot
How many brand videos actually stick with you? Less than 1%, maybe.Why? Because the ones that last—the ones that truly matter—come from people who walk that extra mile. Who question every visual.Not just to pull off the tough shots, but to keep the innocence of the creative process alive.That’s what Chaiwala Pictures is about.Balance. Effort. And work that doesn’t settle for easy wins.
We Cut
You must have seen this.There are brand videos that feel like nothing more than a surgical extraction of what was shot on set. And then there are films where editing breathes life into the story—where every cut and transition has its own voice.Where computer graphics don’t feel like alien templates ripped from a pirated site.That’s the difference at Chaiwala Pictures.It’s not just about having an in-house edit and CG studio.It’s about loving the poetry in the process.So every film, every video is cut in peace.And edited until it’s perfect.