Chaiwala Pictures is a boutique film production house that believes in telling Indian stories the Indian way.
A film is not made by a single individual.
A film is made by a group of people—people who know their jobs really well and are committed to turning a vision into a reality.
People who cry in the washrooms and come out smiling. People who fight but find a way to work together. People who care.
People who dare. People who finally add that layer to your film that makes the whole film theirs.
Just like a corporate brand, which stops looking so corporate when the stories of the people who brought that brand to life come out.
Scroll down to find out more!
DHRUVA
Campaign Breakdown – Dhruva Advisors LLP Directed by Prasad and developed in-house, this campaign marked Dhruva Advisors LLP’s tenth anniversary with a fresh narrative—one that turned a milestone into a moment of brand storytelling. It was about revealing the soul behind the suits, not just the numbers behind the desks. The challenge was to translate six core pillars into something more than a corporate checklist—all without sharing a single case study or technical detail. For a tax and litigation powerhouse, that meant finding an emotional truth that transcended spreadsheets and spreadsheets of data. Our solution was to lean into storytelling—transforming those six pillars into personal, authentic narratives that spoke to both clients and colleagues. The result: a corporate film that didn’t feel corporate at all. Instead, it felt like a tribute to the people, the values, and the vision that make Dhruva more than just another firm—it made them a family.
Detection Instruments
Campaign Breakdown – DI India – Silver Jubilee Developed in-house, the DI India campaign was created to mark the brand’s silver jubilee and establish a cohesive identity across the board. The approach was two-fold: one film to celebrate, one to sell—each working together to define DI India’s leadership in the market. The challenge was to go beyond the usual corporate boilerplate. This was more than a milestone—it was about giving voice to the people behind the machines and showing how DI India’s story is as much about its people as its products. The task was to create a dual narrative: one that built connection, and one that built clarity. The solution came in two films. The first, a celebratory film, wove together DI India’s vision, its people, and its future—blending pride and purpose into a cohesive story. The second, a conventional corporate film, did the heavy lifting—clearly outlining the brand’s offerings, products, and benefits in a format that sells. Together, they didn’t just showcase DI India’s journey—they gave it a new voice for the future.
HDFC
Campaign Breakdown – HDFC Brand Film Directed by Prasad and developed in-house, this brand film was designed to connect with HDFC Bank’s loyal customer base—showing how the brand’s presence extends into the everyday moments of modern life. It was a celebration of trust, technology, and the small touches that make banking feel seamless. The challenge was to highlight HDFC’s digital portfolio without getting caught up in technical jargon. It wasn’t about features or numbers—it was about how these digital tools quietly empower people, making life easier and smoother. The brand’s goal was to move beyond mere product showcases and instead capture the invisible ways HDFC enhances its customers’ lives. The solution was a fresh visual treatment: a live character moving through a virtual world. This creative approach drew a parallel between the real and digital worlds—showing how HDFC fits effortlessly into both. By focusing on the customer’s passive experience, the film became less tactical and more brand-centric—a modern, engaging way to spotlight HDFC as a partner in everyday life.
Kurlon Journey
Campaign Breakdown – 60 Years of Kurlon – Brand Journey Film Directed by Prasad and developed completely in-house, this brand journey film was designed to commemorate Kurlon’s 60 years of innovation, resilience, and connection. It wasn’t just a brand film—it was a story of milestones, challenges, breakthroughs, and the human spirit behind it all. The challenge was enormous: how do you tell six decades of history in minutes? There was a mountain of data—old footage, milestones, product evolutions—combined with the need to make it not just informative, but moving and relevant. The task was to condense and curate all this into a narrative that felt both honest and inspiring. Our approach was rooted in authenticity. We leaned on timeline graphics to guide the viewer, carefully securing and restoring old footage to build a visual archive that felt alive. Throughout, we stayed true to the brand’s ethos—crafting a story that resonated not just with external audiences, but also with internal stakeholders who have lived this journey. The result was a corporate film with a distinctly human angle—underlining Kurlon’s enduring legacy in Indian homes.
Club Mahindra
Magical Christmas memories with Club Mahindra - Singh Family
Club Mahindra sparks off magical memories- Agarwal Family
Club Mahindra’s magical Christmas surprise - Jawle family
Campaign Breakdown – Club Mahindra These brand films for Club Mahindra were designed to rekindle the warmth of childhood memories, using them as a bridge to strengthen the bond between parents and their grown-up children. The approach was rooted in nostalgia—subtle yet deeply resonant. The challenge was to underline the brand’s significance without making it feel overt or forced. The goal was to let the memories speak for themselves, allowing the brand to exist in the background as a natural part of family stories. No hard-sell messaging—just real emotion and recall. Our strategy was to create an organic, conversational style. Characters drifted naturally into childhood memories of Club Mahindra vacations, captured in a casual and personal shooting style that made every frame feel genuine. The result was films that let the brand breathe—positioning Club Mahindra as not just a holiday destination, but a keeper of family memories.
HINDWARE Launch
Campaign Breakdown – Hindware Italian Collection – Launch Film This launch film for Hindware’s Italian Collection was designed to introduce the new line to distributors, business partners, and end customers—all while weaving a story that matched the brand’s heritage of sophistication and design. The challenge was intense: no shoots, no time—just a product catalogue and the ambition to turn static images into a story. The task was to move beyond typical launch videos and create a narrative that felt both inspired and aspirational—connecting the collection to a world of beauty and possibility. Our approach was to use stock footage and computer graphics to build a visual narrative around the five natural elements: air, water, earth, sky, and fire. We sourced footage that underscored the elegance and drama of these elements, pairing them with copy that sparked curiosity and linked them directly to the collection’s design ethos. The result was a launch film that didn’t just show products—it elevated them into a story of legacy, craft, and natural beauty.
ICICI Lombard
Campaign Breakdown – ICICI Lombard HR – Corporate Film As ICICI Lombard expanded into digital product verticals, the brand needed to attract top IT talent—people who might otherwise choose a cutting-edge tech company over an insurance brand. The film had to shift perceptions and show that ICICI Lombard isn’t just about insurance—it’s about innovation, growth, and the future of IT in a transforming industry. The challenge was clear: break through preconceptions and highlight the company’s ultra-modern work culture. It needed to resonate with the mindsets of young IT professionals, bringing forward the excitement of building the future of financial services in an environment that prizes creativity and collaboration. Our approach was to create a film that felt fresh, authentic, and grounded in real experiences. We captured candid, industry-specific testimonials that showcased work culture, flagship projects, mentorship opportunities, and the future of the IT vertical. By using a teleprompter creatively and crafting a visually engaging narrative, even the most camera-shy employees shared their stories with ease—making the film both persuasive and personal.
Sirmaxo Chemicals
Campaign Breakdown – Sirmaxo Chemicals Corporate Film This corporate film for Sirmaxo Chemicals was created to establish the brand’s identity across both corporate and industrial audiences. It was an exercise in clarity—highlighting the product range, brand philosophy, technology, infrastructure, and how Sirmaxo’s solutions bring real advantages to the chemical industry. The challenge was to cover a vast portfolio of products and processes without overwhelming or complicating the narrative. The objective was simple: ensure that stakeholders and potential customers clearly understood Sirmaxo’s strengths and offerings—while still making the film visually engaging and authentic to the brand. We chose a straightforward, conventional storytelling approach—clean visuals, steady compositions, and a visual language that echoed the precision of the chemical industry itself. The result was a corporate film that communicated confidently and effectively, reinforcing Sirmaxo’s commitment to quality and innovation in every frame.
Brand Factory
Campaign Breakdown – Brand Factory – Free Shopping Weekend Video This brand film for Brand Factory was designed to create excitement and awareness around its Free Shopping Weekend—one of the brand’s biggest sales events. The goal was to showcase the energy, effort, and sheer scale of the preparations, while turning it into a PR-centric piece that would resonate with both external audiences and internal teams. The challenge lay in capturing the entire preparation process—from façade sprucing and inventory arrival to merchandising and collateral setup—without disrupting the natural flow of the event. The film needed to be cinematic and aesthetic, yet authentic and unobtrusive—highlighting not just the logistical might, but the heart and human effort behind it all. Our approach was to focus on the human angle—the teamwork, the hustle, and the pride that drives the Free Shopping Weekend. Every frame captured the energy and anticipation that makes this nationwide event possible. The final film became more than a marketing tool: it doubled as a motivational piece for Brand Factory’s staff, showing them the bigger picture and reinforcing the spirit of collaboration that powers the brand.
Koryo
Campaign Breakdown – Koryo Food Processor – Promo / Demonstration Video This demonstration video for Koryo’s Food Processor was designed to bridge the gap between product features and everyday kitchen life—making the food processor not just a gadget, but a genuine kitchen helper. The objective was clear: show, don’t just tell. The challenge was rooted in mindset—many Indian households still rely on traditional methods for chopping, kneading, and mixing. Existing product manuals focused on usage guidelines and device longevity, but didn’t show how these appliances could genuinely make life easier. The film needed to be practical, relatable, and directly helpful—like a personal cooking tutorial from a trusted neighbor. Our approach was to create a warm, recipe-like film with a real person on camera—someone who felt like a friend sharing her secrets, not a corporate spokesperson. The script was conversational yet thorough, covering every feature of the device while keeping the tone inviting and easy to follow. Visually, the setting and performances captured the heart of an Indian kitchen, making it feel like a natural fit in any home. In many ways, this was one of the earliest branded food vlogs—pioneering the how-to cooking videos we now see on Instagram and beyond.
Fasion Factory
Campaign Breakdown – Reliance Fashion Factory – 50 Store Film The Reliance Fashion Factory 50 Store Film was a celebration piece, created to highlight the brand’s milestone of reaching 50 stores—a major moment for India’s leading fashion retail format. It was designed as a dual-purpose PR film: resonating with both external audiences and internal stakeholders. For the external audience, the film communicated the brand’s extensive range of offerings—apparel, accessories, footwear, and luggage—while emphasizing unbeatable discounts from 20% to 70%. It was about establishing Reliance Fashion Factory as a go-to destination for accessible, top-tier fashion at massive value. For the internal audience, it was a statement of pride and achievement, recognizing the effort behind this milestone. Our approach relied on a CG treatment—repacking existing footage and images from actual stores into a cohesive, visually dynamic narrative. We stayed true to Fashion Factory’s ethos of energy and accessibility, weaving in visuals of real stores and people to ground the story in authenticity. The voiceover script was crafted to be both celebratory and inclusive—speaking to the brand’s journey across cities and its commitment to bringing fashion within everyone’s reach.
SBI CAPS
SBI CAPS - Corporate Film
SBI CAPS - Journey AV
SBI - Logo Animation
Campaign Breakdown – SBI CAPS Corporate Collaterals The SBI CAPS corporate collaterals project involved crafting three key pieces: a logo animation, a journey film, and a corporate identity film. Together, they formed the foundation of the brand’s rebranding moment—celebrating legacy while also signaling a new chapter. The challenge lay in the sheer volume of information—years of milestones, multiple products, and a heritage that runs deep. The task was to distill all this into a cohesive narrative that didn’t just inform but also inspired, giving stakeholders a clear picture of the brand’s evolution and future direction. Our solution was a pure CG approach—leveraging motion graphics to visualize the brand’s story in a sleek, dynamic way. Relevant stock footage and visual backdrops created a cinematic canvas, while the motion graphic template was designed to seamlessly reflect SBI CAPS’ brand ethos and DNA. The final touch was the logo animation itself, which didn’t just refresh the identity—it celebrated it, anchoring the rebranding effort in pride and forward momentum.
Lucid Prints
Campaign Breakdown – Lucid Prints Corporate Promo Film The Lucid Prints corporate promo film was built to establish the brand’s industrial credibility—showcasing its robust factory infrastructure, cutting-edge print machinery, and impressive production capacity. It was designed as a visual snapshot that could quickly communicate the company’s profile to a broad audience. The challenge was to create a film that felt like a walk-through—immersive, dynamic, and comprehensive—without relying on voiceover or long explanations. This was about pure visuals, letting the images of the factory floor, technology, and final outputs speak for themselves. Our approach was a tight, upbeat edit—mixing quick transitions and corporate music to create an engaging rhythm. Every shot was carefully selected to highlight different aspects of the facility, weaving them into a crisp, shareable WhatsApp-friendly promo. In an era before WhatsApp marketing was a norm, this film anticipated that demand—giving Lucid Prints a quick, powerful piece that could instantly communicate capability and scale.
Maharashtra Nature Park
Maharashtra Nature Park - Teaser Video
MNP - Government Project - Pitch Video
Campaign Breakdown – Maharashtra Nature Park Pitch Campaign This project consisted of two films—a teaser video and a full-length documentary—crafted to bring the vision of a skywalk at Maharashtra Nature Park in Mumbai to life. The goal was to engage government officials and civil planners in a compelling way, highlighting how this green corridor could transform urban traffic flow and beautify the city. The challenge was significant: get MMRDA and other authorities to see the project’s potential, in a way that felt both inspiring and grounded in data. Working with Observer Research Foundation—a group of environmental and civil planning scholars—we needed to bridge the gap between academic vision and public policy interest. The films had to both spark interest and lay out a clear, actionable roadmap for the skywalk project. Our approach was two-fold. We crafted a short teaser video—capitalizing on the early days of viral YouTube content—inviting audiences to reimagine an unexpectedly green, natural heart of Mumbai. The second film was a detailed documentary, combining real interviews, data-driven insights, and a cinematic walkthrough of how the skywalk could reshape traffic and reconnect the city with nature. Although the actual project didn’t come to fruition due to administrative changes, it left Observer Research Foundation with a powerful new storytelling tool: data-driven, visually engaging, and persuasive in civil planning conversations.